Does High Quality Sound Really Matter? – a Cautionary Tale! 

 December 16, 2020

By  QJé composer

High Quality Production Values Matter – a cautionary tale!

I spent many years in the music business, first as a musician in a band signed to a record label, and ultimately as a record label owner signing bands and artists to my own label.

I was also a song-writer signed to ATV Music Publishing (now Sony/ATV). So I was very used to submitting songs to my publisher for their appraisal.

They would always say, “A rough demo will be fine. Just record the song with guitar and voice. We’ll be able to tell whether it’s any good or not.”

Spoiler Alert!

They were lying!

Having the advantage of owning my own studio, I was able to make really high quality demos of my songs, but I didn’t always do that.

You know, sometimes you’re in a hurry and just want to get the thing done, etc.

Well, I have to tell you that on more than one occasion, my rough demos got the elbow. They got rejected.

And because I’ve always been a curious kinda guy, and wanted to test the theory, I would sometimes re-record THE SAME SONG using High Quality production standards, and guess what? They were more often than not, praised AS GOOD SONGS. These were the only songs that they would pass on to successful artists for consideration to record.

So what’s the lesson here?

Your audience will tell you that you don’t need to have high quality production values – particularly when it comes to sound.

They will say things like, “as long as we can hear what your’re saying that will be fine.”

But as my story illustrates, it’s not fine. You will do better if your quality is high than if it’s low.


If record biz pros can be mistaken, then I think that gives us a very clear message. Even if they say you sound fine – DON’T BELIEVE THEM until or unless you’ve checked!

Have a lovely day.

Or better still – click here to make an appointment with me – I can help you out!

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QJé composer

Hi I'm QJ - a composer of music and sonic art.
My music is mostly dark, cold and unsettling.
A theme park full of intense, scary rides, and sonic thrills.

It's sometimes about social issues I feel strongly about.
It's designed to elicit emotional responses.

I hope you enjoy some of it.
Please do leave your comment: I want to learn about how you react to music - especially mine (even if it makes you uncomfortable).

Enjoy the roller-coaster! ... and big thanks.

QJ Short Bio...
Composing Music to be enjoyed purely as an emotional, imagination-triggering listening experience, and for Film & TV.

Ex-Rock/Pop producer, artist and song-writer.
Now Solo Artist/Producer (interested in collaborative projects).

Former Chorister, Classical Pianist & Rock Guitarist/Keyboard player / session musician.
Former Song-Writer, Record Producer, Label Owner.
PRS member. Music Publisher. High Quality Sound Guy (engineer / producer).
Former commercial studio owner.